Which systems hold customer support data?
A ticketing or help-desk system holds cases, replies, tags and resolutions. Contact center platforms hold call notes, dispositions and quality scores. The CRM holds accounts, deals and won or lost reasons. Engineering tools hold bugs linked to customer issues.
A resolved ticket is the core unit. It is a worked example with a clear start, the steps taken and a confirmed result.
- Tickets with resolution steps and satisfaction scores
- Call center notes with the call outcome
- CRM deals with won or lost reasons
- Incident postmortems linked to customer impact



