Which systems hold retail and e-commerce data?
The product information system (PIM) holds catalogs, attributes and images. The order management system (OMS) holds orders, fulfilment and returns. The point-of-sale and e-commerce platforms hold transactions. Planning tools hold forecasts, prices and promotion calendars.
The useful link runs from plan to result. A forecast, the promotion that ran and the sales that followed form one example. Store-level data adds local context, such as weather, events and nearby competition.
- Product attributes and images from the PIM
- Aggregated sales by product, store and week
- Promotion calendars with the measured lift
- Returns with the stated reason



